How could we resist a title like Sustainable Energy - without the Hot Air ?
We can be jealous about blurbs like these:
The Freakonomics of conservation, climate and energy.
A Tour de Force
But, apart from the obvious benefits of people mis-Googling and ending up here, it looks like we do share more than a nifty title. We chose No Hot Air as the name to represent our commitment to new thinking and counter-intuition. We toyed with the name of No Inconsequential Bull****, as being much more representative but figured we were already alienating large numbers of the potential audience and why push our luck further.
New thinking based on facts and the real world (or the surreal world of UK Business Energy buying) is what we do. Counter intuitive thinking is how we get there. We face the world as it is and how it could be and not trying to construct (and sell) a reality based on mis-conceptions, half-truths, disingenuousness or plain old fraud.
Business users seem especially prone to looking for excuses not to do something about energy, and the energy risk industry of consultants, regulators and shills enable them. We've talked a lot recently about two opposite trends, where energy is seen as a major problem while actually plunging in price. We have pointed out the contradiction of businesses needing to get their act together on energy when the worst of energy price rises are, for the next few years, behind us. The reason for declining energy prices depends on declining energy demand, and it's a conundrum and a key reason why we concentrate on energy use, not price. We also think that carbon taxes can reward either good behaviour or the simple good housekeeping that many UK business energy users don't practice without the data, or time, or people they can trust, to deal with.
One thing No Hot Air, and Without Hot Air share is that information on energy should be free. You can download the entire book for nada, zilch, nothing. We've said from day one that our big problem is how to make money by telling people to do nothing, in an industry that thrives on creating an illusion of scarcity and crisis. Tell people everything will work out and get ignored. Create a problem, describe a crisis, sell the solution, get invited on the Today show.
As we like to say, we don't have a crystal ball, but no one has to cross our palm with silver either. No Hot Air, the one and only. But at first look, Without Hot Air, with a healthy stress on "debunking myths" are people after our own hearts.
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