Apart from the obvious fact that we live on the same planet as 6.7 billion and counting other humans, NHO doesn't classify ourselves as being particularly environmental one way or the other. Whatever the environment hands us, we think life is too short to obsess over the little details surrounding the future of the planet. We just want it to happen, and in the meantime we've got to pay the gas and electric bill. We want to do so in a faster, better and cheaper way, that being our little contribution to the environment: we don't obsess about inconsequential BS. But we also say that while little things don't mean very much, a lot of little things mean a whole bunch.
Since we're business oriented we don't have much time to concentrate on fuel for vehicles. But when we do, it's about the coming revolution in electric vehicles. As usual, conventional wisdom is usually wrong, and if people consider what we might call baseload vehicle use, they won't obsess so much about peak load.
The average UK journey length is less than 7 miles per day. Which means electric cars would be perfect for most of us. Not all, most. But drivers sometimes want to go to the beach,or that big shopping mall or grandma's house or drive to Spain. For that,they like to have big and comfortable beasts.
There are a number of mainstream electric vehicles (EV) coming into view, especially the Chevy Volt allegedly late this or early next year. But we love original thinking and Better Place's backstory is fascinating. Who wants to charge up every 150 miles or so? The answer: don't reinvent the car. People are used to cars.They like cars.They are already sold on cars. But if you re-invent the battery and how it is charged, then you're on to something.
